Delishu is the first cashew cheese delicacy that has opened a niche for similar products in Bulgaria. To be an established brand in a small market where dairy products are national pride, its challenging. The company managed to achieve that goal with a brave branding beyond national borders. Within 4 years, it has become a successful brand in over 15 countries.
Brand alchemy: Enthusiasm created a talking name and logo that wins the hearts of even the most conservative consumer, and packaging symbolises the product's shape. The consumer highly appreciates the story and the perception of the brand because of the packaging's highly emotional and informative message. In a short time, Delishu became a well-understood and well-remembered brand.
What we did: name, logo, visual system, structural and graphic design of packaging, branding materials.